Wednesday, January 17, 2007

Is Yoga a big, new growth activity?

Yes-- the number of Americans who practice yoga at least twice a week jumped 133%, to 3 million in 2006 from 1.3 million in 2001, according to a survey by Mediamark Research. More than 10 million people said they had practiced yoga at least once in the last 12 months.

In 2004, Americans spent $2.95 billion on yoga classes, yoga-related products like clothing, books and mats, and on yoga retreats and vacations.

Proof of yoga going mainstream: Last year Liz Claiborne bought Prana, a maker of flexible and stylish clothes for yoga practitioners and rock climbers. Prana’s sales had reached about $30 million by the time Liz Claiborne purchased it.

And Ford Motor “Live and Drive” ad campaign for its $18,000 Fusion car featured a woman in her 20s taking a yoga class....

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