Take a look at the web properties that are growing the fastest-- Everyday Health (which has been aggressively "buying" traffic) is #1, and both Demand Media (recently agreed to take on LiveStrong.com, which will be a site that "will help you take action daily and make the most of your life, your body and your world"), and GE/NBC's iVillage (they have the Your Total Health) are represented.
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