We quizzed the folks at fast-growing RightHealth:
1. Tell us about Kosmix at a high level, and the positioning for RightHealth in what is an increasingly crowded eHealth space?
Kosmix, headquartered in Mountain View, Calif., takes traditional Web search to the next level by organizing content to let consumers explore, discover and learn about any topic, connecting them to information that makes a difference in their lives. Consumers get a 360-degree view in a user-friendly format. At the core of Kosmix is a robust content categorization engine that searches the Web to create pages for any topic using sophisticated algorithms.
RightHealth is one of the premier sites for consumers to explore, discover and learn about any health topic from diabetes to asthma. The site gives consumers all of the content they need in a single place to explore their health conditions. It is complete with videos, news, images, reviews, discussions, social networking information and expert sources. Today, it is one of the top 5 most visited health Web sites.
2. To what do you attribute the rapid growth of RightHealth's audience?
We believe the rapid growth is due to a couple of factors:
- Market need for consumers to access and learn more about their health before they seek expert help. We find more consumers want to get knowledgeable about their health and conditions on their own and learn about various options from experts, as well as discover new venues to treat conditions.
- The rise of online information and ability for consumers to seek information on the Web. The Web has become such an integral part of our daily lives that it is easy for consumers to use it as a health resource.
- RightHealth site design. We recognized early on that users don't necessarily want a solution for their health issue upfront, but the ability to explore and discover all kinds of information for their condition. This is the reason RightHealth serves as a panorama of videos, news, images,
expert opinions and social networking information on any topic, be it arthritis or pancreatic cancer.
3. Is RightHealth only a direct-to-consumer site, or are you/will you pursue some type of partnering strategy, too, and if so what kind of partners do you seek?
RightHealth is a Kosmix-owned-and-operated destination site. That being said, we've been working on an alpha version of our site that features compelling content from several partner sites. We've currently partnered with companies such as NBC Universal and Truveo for health videos, A.D.A.M. and FamilyDoctor for doctor-reviewed medical content, MamaHerb.com for alternative medicine content, FatSecret.com for diet and recipe content, BodyMaps.com for anatomical content and several others. We continue to add content partners with a vision of bringing the best of the eHealth Web to our 10+ million monthly users.
In general, we work with partners that offer high-value, compelling health content that appeals to our users. Our site has been built from the ground up to support partners of all stripes and sizes.
4. RightHealth seems to turn a large number of page views per unique visitor-- can you shed some light on this?
Since RightHealth's mission is to organize the Web for any given health topic, this inherently confers great breadth and depth to any of our topics. We've found that our users explore our site along several different dimensions based upon their unique situation, as well as the topic at hand some consumers are more inclined to view community content from sites such as Omgili while others are more inclined to view medical journal content powered by MyDailyApple. This exploration along different dimensions creates multiple page views.
5. What will we see next from RightHealth, that you're willing to talk about?
We constantly work on improving the site with new features and partner content. A small preview of the new site can be viewed here at righthealth.kosmix.com. We encourage you to try out a few topics and explore the breadth and depth of our site. For example, take "breast cancer." The diversity and depth of compelling content on the page from alternative medicine to medical journals, from audiobooks to high-quality health videos, from slideshows to doctor-reviewed images outlines the direction in which RightHealth is going.
Over the next few months, we'll continue to execute on our vision of organizing all the eHealth content on the web.
6. Can you explain the monetization scheme for RightHealth, and how it might change going forward?
We currently monetize our site using a combination of display and text ads.
