Today we take a look at Paramus, NJ-based Health Monitor Network (HMN):
Health Monitor Network is the leading marketing platform for pharmaceutical brand awareness, DTC, DTP, compliance and persistency, patient education, and lead generation. With millions of readers of our magazines and custom guides, Health monitor Network has built a trusted media platform for hosting pharmaceutical marketing programs. Clients have utilized the HMN platform, encompassing 110,000+ medical offices, 266,000+ physicians, and 40 million patients / caregivers, for their new product launch and brand marketing programs.
MarketIntellNow Notes--
- Market Opportunity: problem, of course, is the trajectory of print in the Web age
- Product Line: best-in-class periodicals
- Positioning/Competition: one of two major players in a small market; key competitor is MediZine
- IP: None that we could discern
- Financial Strength: Solid track record back to 1984 founding
- Selling Horsepower: Strong relationships with medical practices and advertisers.
SUMMARY: We expect HMN will make a bold move to the web with their superb editorial content to compete more effectively with MediZine. MediZine's REMEDYlife.com already gets 700,000 unique monthly users.NOTE: Add us on twitter-- we're www.twitter.com/marketintellnow
