Our theory is that the recession is causing eHealth sites to shakeout, especially small ones that were much better at aggregating eyeballs than ad dollars.If this is true the players among the "Big 10" should be up-trending in terms of audience.
San Francisco-based Healthline has been reasonably busy, as their last five press releases indicate:
- 04/21/2009: Healthline Launches Internet's First Treatment Search Tool; Healthline DocSearch Allows Consumers To Search, Compare And Connect To Relevant Specialists
- 01/20/2009: Healthline Networks Now Offers the Largest Condition Specific Health Advertising Network
- 12/01/2008: Healthline Networks Selected as the Exclusive Search and Advertising Partner for myOptumHealth.com
- 08/21/2008: Healthline Networks Now Ranked As Second Largest Health Information Advertising Network
- 06/09/2008: Healthline Launches HealthSTAT On-Demand, The First Ad Serving Platform To Deliver Contextually Relevant Healthcare Ads.
Is any of this showing up in their web traffic? Take a look at the graph below-- the property had a surge just as eHealth sites began to fall out in 2008, but monthly uniques have since declined.
Still, some of the big players are no doubt benefiting from the current eHealth economic shear. More on this in the next blog post....
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